Marketing en la pequeña y mediana empresa / (Registro nro. 30295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01717nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506141849.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190725s2004 xx g 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 958047821X |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | C997m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cyr, Donald |
| 9 (RLIN) | 2891 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing en la pequeña y mediana empresa / |
| Statement of responsibility, etc. | Donald Cyr y Douglas Gray; traducción., Angela García |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá, Colombia : |
| Name of publisher, distributor, etc. | Editorial Norma, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 336 páginas ; |
| Dimensions | 20 centímetros |
| 500 ## - GENERAL NOTE | |
| General note | Título original: Marketing your product. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | ¿Qué es el marketing? -- Planeación, fijación de metas y estrategia de marketing --El entorno de marketing -- Segmentar el mercado e identificar el comportamiento de los consumidores -- Investigar el mercado -- Desarrollo del producto -- Fijación del precio de venta -- Publicidad -- Relaciones públicas -- Distribución: cómo llevar el producto al cliente -- Venta al detal de su producto -- Marketing en internet -- La ventaja competitiva --- La gerencia en un mundo competitivo -- La venta como técnica de marketing -- Cómo implementar el plan de marketing -- Marketing internacional -- Consideraciones de tipo legal --Investigar mercado -- Publicidad -- El plan de marketing. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | AREA BASICA |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Todos los programas acádemicos |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Administración de mercadeo |
| 9 (RLIN) | 2892 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Investigaciones |
| 9 (RLIN) | 2893 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Microempresas |
| 9 (RLIN) | 2894 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gray, Douglas |
| 9 (RLIN) | 2895 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | García, Ángela |
| Relator term | traductora |
| 9 (RLIN) | 2896 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658.83 |
| Item part | C997m |
| Koha issues (borrowed), all copies | 2 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Miguel Henríquez Castañeda Barranquilla | Miguel Henríquez Castañeda Barranquilla | General | 05/23/2018 | 02892 | 2 | 658.83 C997m | 02892 | 12/09/2019 | 11/07/2019 | ej.1 | 07/25/2019 | Libros |