El merchandising : (Registro nro. 29370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02007nam a2200289Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408165158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190723s1999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8484102637 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 346.07 |
| Item number | M379m |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Martín Muñoz, Alberto José |
| Relator term | autor |
| 9 (RLIN) | 9654 |
| 245 #0 - TITLE STATEMENT | |
| Title | El merchandising : |
| Remainder of title | contrato de reclamo mercantil / |
| Statement of responsibility, etc. | Alberto José. Martín Muñoz; prólogo., Antonio Pérez de la Cruz Blanco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Navarra : |
| Name of publisher, distributor, etc. | Aranzadi; |
| -- | Universidad Pontificia Comillas, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 257 páginas ; |
| Dimensions | 21 centímetros |
| 490 ## - SERIES STATEMENT | |
| Series statement | Colección Monografías Aranzadi |
| Volume/sequential designation | 39 |
| 500 ## - GENERAL NOTE | |
| General note | Incluye introducción, prólogo e índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas (p. 227-257) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cap. 1. Introducción -- 1. Delimitación del supuesto y denominación -- 2. Evolución de la figura -- 3. Función económica -- Cap. 2. Concepto y modalidades del contrato -- 4. Definición y características comunes -- 5. Clasificación -- 6- Licencia de merchandising de derechos de autor -- 7. Licencia de merchandising de la imagen -- 8. Licencia de merchandising de marca -- 9. Licencia atípica merchandising -- Cap. 3. Naturaleza jurídica -- 10. elementos esenciales del contrato -- 11. Naturaleza mercantil -- 12. Clasificación del contrato de merchandising -- 13. Analogías y diferencias con otras figuras -- Cap. 4. Derechos y obligaciones de las partes -- Sección I. Obligaciones del licenciante -- Sección II. Obligaciones del licenciatario -- Sección III. Obligaciones comunes a ambas partes -- Cap. 5. Extinción -- Sección I. Causas -- Sección II. Efectos. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | AREA PROFESIONAL |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Programa de Derecho_18 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo |
| 9 (RLIN) | 9655 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Promoción de ventas |
| 9 (RLIN) | 9656 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pérez de la Cruz Blanco, Antonio |
| Relator term | prólogo |
| 9 (RLIN) | 9657 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 346.07 |
| Item part | M379m |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Miguel Henríquez Castañeda Barranquilla | Miguel Henríquez Castañeda Barranquilla | General | 05/23/2018 | 02468 | 346.07 M379m | 02468 | 07/23/2019 | ej.1 | 07/23/2019 | Libros |