El nuevo posicionamiento : (Registro nro. 25293)

Detalles MARC
000 -LEADER
fixed length control field 01148cam a2200313 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250331185301.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970813s1996 mx 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9701009207
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)37462589
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number T861
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Trout, Jack.
240 00 - UNIFORM TITLE
Uniform title New positioning.
Language of a work Español
245 13 - TITLE STATEMENT
Title El nuevo posicionamiento :
Remainder of title lo más reciente sobre la estrategia de negocios #1 del mundo /
Statement of responsibility, etc. Jack Trout, Steve Rivkin ; traducción Roberto Hass García.
250 ## - EDITION STATEMENT
Edition statement 1a ed. en español.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 173 p. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Traducción de: The new positioning: the latest on the worlds #1 business.
500 ## - GENERAL NOTE
General note Incluye índice.
500 ## - GENERAL NOTE
General note Publicada en diferentes reimpresiones.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Positioning (Advertising)
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Posicionamiento (publicidad)
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hass García, Roberto,
Relator term tr.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rivkin, Steve,
Dates associated with a name 1947-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] MHC
-- MHC
Koha item type Libros
Classification part 659.1
Item part T861
Source of classification or shelving scheme Dewey Decimal Classification
980 ## - EQUIVALENCE OR CROSS-REFERENCE-SERIES STATEMENT--PERSONAL NAME/TITLE [LOCAL, CANADA]
Personal name OCLC
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/31/2025 023981   659.1 T861 023981 03/31/2025 03/31/2025 Libros 650-ADMINS