Los fundamentos del mercadeo : (Registro nro. 25208)

Detalles MARC
000 -LEADER
fixed length control field 01660nam a22003615i 4500
001 - CONTROL NUMBER
control field 000886646
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250331185259.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181022s2017 ck d gr 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789583053597
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title spa
Language code of original ger
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Z867
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zollondz, Hans-Dieter,
Relator term autor.
245 14 - TITLE STATEMENT
Title Los fundamentos del mercadeo :
Remainder of title de la idea al concepto /
Statement of responsibility, etc. Hans-Dieter Zollondz ; traducción: Marta Kovacsics.
250 ## - EDITION STATEMENT
Edition statement Primera edición.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. Panamericana Editorial,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 127 páginas :
Other physical details ilustraciones ;
Dimensions 18 cm.
336 ## - CONTENT TYPE
Content type term texto
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term sin mediación
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volumen
Carrier type code nc
Source rdacarrier
490 1# - SERIES STATEMENT
Series statement Cornelsen
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Titulo original:
Title statement of original Grundlagen Marketing
Publication, distribution, etc. of original Berlín: Cornelsen Verlag Scriptor GmbH & Co KG, 2008.
520 8# - SUMMARY, ETC.
Summary, etc. "La comercialización exitosa requiere de un marco conceptual general: la noción de mercadeo. Este libro relaciona los diferentes marcos de referencia y clasifica todos los aspectos esenciales del mercadeo para presentarle al lector una completa visión de este importante aspecto. El mercadeo como una perspectiva integral y abierta. El concepto de mercadeo. El regreso del cliente. Gestión de mercadeo"
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Análisis de mercadeo.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración del mercadeo.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahecha López, Javier R.,
Relator term editor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kovacsics, Marta,
Relator term traductor.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Cornelsen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] MHC
Koha item type Libros
Classification part 658.8
Item part Z867
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 11/09/2019 023030   658.8 Z867f 023030 03/31/2025 03/31/2025 Libros 650-ADMINS