Mercadeo mixto : (Registro nro. 25207)

Detalles MARC
000 -LEADER
fixed length control field 01690nam a2200301 a 4500
001 - CONTROL NUMBER
control field 1551294
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250331185259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180122s2016 ck a gr 000 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789583053542
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Z867
Edition information 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zollondz, Hans-Dieter.
245 10 - TITLE STATEMENT
Title Mercadeo mixto :
Remainder of title siete claves /
Statement of responsibility, etc. Hans-Dieter Zollondz ; traducción Camilo Gómez von Rodeck.
250 ## - EDITION STATEMENT
Edition statement Edición Javier R. Mahecha López.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. Panamericana Editorial,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent 139 páginas ;
Dimensions 18 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye referencias bibliográficas (páginas 132-136) e índice.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Título original :
Title statement of original Marketing mix.
520 8# - SUMMARY, ETC.
Summary, etc. "En este libro se exponen y explican las cuatro pes tradicionales del mercadeo de transacción: política de productos, precios, plaza y promoción. Adicionalmente se presentan otras tres pes: política de personal, procesos y Physical facilities (política de equipamiento) para entender así el modelo integral de mercadeo: el mercadeo de relaciones. Además, en este libro usted aprenderá cómo se hace un mercadeo efectivo.- Del tradicional mercadeo mixto al marketing CR.- Las áreas instrumentales del mercadeo tradicional.- Mercadeo directo.- Las tres nuevas pes del mercadeo.- Mercadeo por Internet"
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Estrategias de mercadeo.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración de mercadeo.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo gerencial.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gómez von Rodeck, Camilo,
Relator term traductor.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mahecha López, Javier R,
Relator term editor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Institution code [OBSOLETE] MHC
Koha item type Libros
Classification part 658.8
Item part Z867
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 11/09/2019 023032   658.8 Z867 023032 03/31/2025 03/31/2025 Libros 650-ADMINS