Fundamentos de marketing / (Registro nro. 25183)

Detalles MARC
000 -LEADER
fixed length control field 00831nam a2200241 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250331185259.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060914s2003 mx a fr 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9702604001
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K87
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Fundamentos de marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong ; tr. Roberto Escalona García.
250 ## - EDITION STATEMENT
Edition statement Sexta edición.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. México :
Name of publisher, distributor, etc. Pearson Educación,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 589 + [60 p.] :
Other physical details il.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye índice.
534 ## - ORIGINAL VERSION NOTE
Introductory phrase Título original :
Title statement of original Marketing in introduction.
650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo.
Source of heading or term LEMB
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Escalona García, Roberto,
Relator term traductor.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Institution code [OBSOLETE] MHC
Koha item type Libros
Classification part 658.8
Item part K87
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/31/2025 023588   658.8 K87 023588 03/31/2025 03/31/2025 Libros 650-ADMINS