Los 10 pecados capitales del marketing : (Registro nro. 1360)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01460nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000021959 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250329164820.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s2006 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8423423921 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | K67L |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 14 - TITLE STATEMENT | |
| Title | Los 10 pecados capitales del marketing : |
| Remainder of title | indicios y soluciones / |
| Statement of responsibility, etc. | Philip Kotler. |
| 246 2# - VARYING FORM OF TITLE | |
| Title proper/short title | Diez pecados capitales del marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | Deusto, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 154 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin mediacion |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Lideres del management. Marketing |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | La situacion del marketing en la actualidad.--La empresa no conoce totalmente a sus clientes objetivo.--La empresa tiene que definir y controlar mejor a sus competidores.--La empresa ha gestionado bien las relaciones con sus stakeholders.--A la empresa no se le da bien gestionar nuevas oportunidades.--El proceso de planificacion de marketing.--Hay que reforzar las políticas de productos y servicios de la empresa.--Las capacidades de creacion de marca y de comunicación de la empresa.--La empresa no esta bien organizada para llevar adelante un marketing eficiente |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658.8 |
| Item part | K67L |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Miguel Henríquez Castañeda | Miguel Henríquez Castañeda | General | 03/29/2025 | 658.8 K67 L | 011650 | 03/29/2025 | 03/29/2025 | Libros | 650-ADMINS |