Publicidad / (Registro nro. 11004)

Detalles MARC
000 -LEADER
fixed length control field 01167nam a2200325 4500
001 - CONTROL NUMBER
control field 0000017222
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191016.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s2000 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256262535
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number A73p
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Publicidad /
Statement of responsibility, etc. William F. Arens , traducción Rosa María Rosas Sánchez , revision Ivonne Raso Arcaute, Jean Dommette.
250 ## - EDITION STATEMENT
Edition statement 7a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 573 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye glosario \ Incluye indice \ Titulo original. Contemporary advertising.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Incluye bibliografia.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note La dimension de la publicidad -- Marketing y el comportamiento del consumidor : los fundamentos de la publicidad
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Diseño grafico.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rosas Sánchez, Rosa María,
Relator term Traductor.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 659.1
Item part A73p
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011739   659.1 A73p 011739 03/29/2025 03/29/2025 Libros 650-ADMINS