Comportamiento del consumidor : (Registro nro. 10980)

Detalles MARC
000 -LEADER
fixed length control field 01562nam a2200301 4500
001 - CONTROL NUMBER
control field 0000016769
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191015.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s1997 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9586007502
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number H19c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, del I.
245 10 - TITLE STATEMENT
Title Comportamiento del consumidor :
Remainder of title repercusiones en la estrategia de marketing /
Statement of responsibility, etc. Del I. Hawkins, Roger J. Best y Kenneth A. Coney.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 683 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye indice.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Comportamiento del consumidor y estrategia de marketing.--Diferencias culturales y variaciones en el comportamiento del consumidor.--La cambiante sociedad estadounidense.--Estratificacion social.--Influencia de los grupos en el comportamiento del consumidor.--Comunicación de grupos.--La estructura del hogar y comportamiento de consumo.--Percepcion.--Motivacion, personalidad y emocion.--Estilo de vida.--Actitudes y actitudes influyentes.--Busqueda de informacion.--Evaluacion y selección de alternativas.--Procesos posventa.--Comportamiento del comprador organizacional.--Metodos de Investigación sobre el consumidor
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumidores
Form subdivision Aspectos psicologicos.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.834
Item part H19c
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011697   658.834 H19c 011697 03/29/2025 03/29/2025 Libros 650-ADMINS