Investigación de mercados : (Registro nro. 10978)

Detalles MARC
000 -LEADER
fixed length control field 01363nam a2200289 4500
001 - CONTROL NUMBER
control field 0000015003
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191015.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s1976 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070909091
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number Ch542i
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Chisnall, Peter M.
245 10 - TITLE STATEMENT
Title Investigación de mercados :
Remainder of title análisis y medida /
Statement of responsibility, etc. Peter M. Chisnall.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1976.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 328 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye apendice: Investigaciones sociales.--Panel de consumidores Atwood.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Investigación de la publicidad.--Clases de muestreo.--Caracteristicas de las muestras.--Teoria de las decisiones estadisticas.--Servicios continuos de Investigación de mercadeo.--Tecnicas de clasificacion de actitudes en la Investigación de mercadeo.--Mercadeo de prueba.--investigación de mercadeo industrial.--investigación acerca de la motivacion.--La investigacio en el extranjero.--Etapas finales del estudio.--investigación de mercadeo de compras
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
Form subdivision Investigaciones.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.83
Item part Ch542i
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011695   658.83 Ch542i 011695 03/29/2025 03/29/2025 Libros 650-ADMINS