Investigación integral de mercados : (Registro nro. 10971)

Detalles MARC
000 -LEADER
fixed length control field 01266nam a2200301 a 4500
001 - CONTROL NUMBER
control field 0000020749
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191015.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s2000 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9584101048
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number J15i
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jany Castro, José Nicolas.
245 10 - TITLE STATEMENT
Title Investigación integral de mercados :
Remainder of title un enfoque para el siglo XXI /
Statement of responsibility, etc. José Nicolas Jany Castro , revision tecnica Roberto Rosero Hinestroza.
250 ## - EDITION STATEMENT
Edition statement 2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bogotá :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 414 p. +
Accompanying material 1 Cd-Rom.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye bibliografia e indice.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note investigación.--Publicidad subliminal.--El metodo cientifico aplicado a la Investigación de mercados.--Estrategias para el análisis de informacion.--Modelos clasicos de Investigación de motivacion.--Tecnicas de entrevistas y escala de Investigación
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
Form subdivision Investigaciones.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rosero Hinestroza, Roberto.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.83
Item part J15i
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Inventory number
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025   658.83 J15i CDLI000102 03/29/2025 ej.1 03/29/2025 Libros 650-ADMINS  
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025   658.83 J15i 011685 03/29/2025 ej.2 03/29/2025 Libros 650-ADMINS 011685