Curso de mercadotecnia / (Registro nro. 10947)

Detalles MARC
000 -LEADER
fixed length control field 01088nam a2200301 4500
001 - CONTROL NUMBER
control field 0000015109
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191015.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s1986 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9686034609
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M12c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl.
245 10 - TITLE STATEMENT
Title Curso de mercadotecnia /
Statement of responsibility, etc. Carl McDaniel.
250 ## - EDITION STATEMENT
Edition statement 2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. Harla,
Date of publication, distribution, etc. 1986.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 916 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye preguntas, notas y casos al final de cada capitulo.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Naturaleza de la mercadotecnia.--Conocimiento del mercado.--Conceptos de producto.--La naturaleza de los precios.--Estructura de la distribucion.--Conceptos de promocion.--Admnistracion de mercadotecnia.--Mercadotecnica en un mundo cambiante
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.8
Item part M12c
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Serial enumeration / chronology Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011651   658.8 M12c 011651 03/29/2025 03/29/2025 Libros 650-ADMINS