Sistemas de informacion de mercadotecnia / (Registro nro. 10944)

Detalles MARC
000 -LEADER
fixed length control field 01343nam a2200301 4500
001 - CONTROL NUMBER
control field 0000019080
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191015.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s1999 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9687529356
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number M17s
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Marshall, Kimball P.
245 10 - TITLE STATEMENT
Title Sistemas de informacion de mercadotecnia /
Statement of responsibility, etc. Kimball P. Marshall.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. Thomson Editores,
Date of publication, distribution, etc. 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 164 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye apendice: Conceptos de base de datos \ Glosario (p. 142)
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliografia (p. 148)
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Fundamentos de los sistemas de informacion de mercadotecnia.--Sistema de informacion de mercadotecnia y ventaja competitiva.--Recursos de informatica para sistema de informacion en mercadotecnia.--Fuentes de datos externos del SIM.--Sistemas de apoyo a las decisiones e inteligencia artificial en mercadotecnia.--Inteligencia artificial en mercadotecnia.--Creacion de un sistema de informacion de mercadotecnia
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sistemas de informacion en mercadeo.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.8
Item part M17s
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011648   658.8 M17s 011648 03/29/2025 03/29/2025 Libros 650-ADMINS