Ejercicio en internet : (Registro nro. 10943)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01805nam a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000017243 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250329191015.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s2000 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9701028236 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S71e |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 245 10 - TITLE STATEMENT | |
| Title | Ejercicio en internet : |
| Remainder of title | suplemento de la obra fundamentos de marketing / |
| Statement of responsibility, etc. | William J. Stanton, Michael J. Etzel y Bruce J. Walker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mexico : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 102 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin mediacion |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | El campo del marketing.--El dinamico ambiente del marketing.--Planeacion estrategica del marketing.--investigación e informacion de mercados.--Mercados de consumo y comportamiento de compra de los consumidores.--Mercados empresariales y comportamiento de las empresas.--Segmentacion del mercado y estrategias del mercado meta.--Planeacion y desarrollo del producto.--Estrategias de la mezcla de productos.--Marcas, empaque y otras caracteristicas del producto.--Determinacion del precio.--Estrategias de precios.--Canales de distribucion.--Venta al detalle.--Venta al mayoreo y distribucion fisica.--El programa promocional.--Venta personal y Administración de ventas.--Publicidad, promocion de ventas y relaciones publicas.--Marketing de servicio en organizaciones lucrativas y no lucrativas.--Marketing internacional.--Instrumentacion y evaluacion del marketing.--Marketing: evaluacion y perspectivas |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658.8 |
| Item part | S71e |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Miguel Henríquez Castañeda | Miguel Henríquez Castañeda | General | 03/29/2025 | 011647 | 658.8 S71e | 011647 | 03/29/2025 | 03/29/2025 | Libros | 650-ADMINS |