Manual de la gerencia de marca : (Registro nro. 10941)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01273nam a2200313 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014386 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | CO-CtgCURN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250329191015.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160627s1993 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9580425736 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CO-CtgCURN |
| Language of cataloging | spa |
| Transcribing agency | coctgcurn |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | A75m |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arnold, David. |
| 245 10 - TITLE STATEMENT | |
| Title | Manual de la gerencia de marca : |
| Remainder of title | (brand management) / |
| Statement of responsibility, etc. | Davis Arnold, Traducción Alvaro Romero M. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bogotá : |
| Name of publisher, distributor, etc. | Grupo Editorial Norma, |
| Date of publication, distribution, etc. | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 349 p. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | sin mediacion |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volumen |
| Carrier type code | nc |
| 490 1# - SERIES STATEMENT | |
| Series statement | Colección interes general. Ashridge |
| 500 ## - GENERAL NOTE | |
| General note | Glosario : p. 340-346. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Compresion de la gestion de marca.--El poder de la marca.--La gestion de marca y los principios de marketing.--La marca el medio de proporcionar satifacion.--Anatomía de una marca.--Pautas para el exito.--La Investigación para la compresion de los mercados.--Informacion el campo de batalla de la marca en el futuro |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mercadeo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Romero M., Alvaro, |
| Relator term | Traductor. |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160627 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Classification part | 658.8 |
| Item part | A75m |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Inventory number | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General | Miguel Henríquez Castañeda | Miguel Henríquez Castañeda | General | 03/29/2025 | 011645 | 658.8 A75m | 011645 | 03/29/2025 | 03/29/2025 | Libros | 650-ADMINS |