Marketing : (Registro nro. 10918)

Detalles MARC
000 -LEADER
fixed length control field 01249nam a2200289 4500
001 - CONTROL NUMBER
control field 0000017830
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191014.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s2000 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97010266325
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number A73m
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arellano Cueva, Rolando.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title enfoque america latina /
Statement of responsibility, etc. Rolando Arellano Cueva.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent 577 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
500 ## - GENERAL NOTE
General note Incluye indice.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Introducción al marketing.--Caracteristicas del mercado latinoamericano.--Comportamiento de los consumidores.--La Investigación de marketing.--El producto.--La marca.--El embalaje o condicionamiento.--La comunicación de marketing.--La fuerza de ventas.--La distribucion.--El precio.--La promocion.--Las estrategias competitivas.--La segmentacion de mercados y el posicionamiento.--Otras orientaciones del marketing
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Administración de mercadeo.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.8
Item part A73m
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025 011617   658.8 A73m 011617 03/29/2025 03/29/2025 Libros 650-ADMINS