Fundamentos de marketing (Registro nro. 10914)

Detalles MARC
000 -LEADER
fixed length control field 01325nmm a2200337 a 4500
001 - CONTROL NUMBER
control field 0000020758
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191014.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field co cga---uuuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s2003 i eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9702604001
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number K67f
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Fundamentos de marketing
Medium [electronic resource] /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong , traducción Roberto Escalona García.
250 ## - EDITION STATEMENT
Edition statement 6a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. Pearson Educación,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 589 p. + 1 Cd - Rom : Dominio del marketing.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
490 1# - SERIES STATEMENT
Series statement Area Universitarios
500 ## - GENERAL NOTE
General note Incluye bibliografia e indice.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Fundamentos de marketing y del proceso de marketing.--Evaluacion de oportunidades en un entorno de marketing dinamico.--Desarrollo de la estrategia de marketing y la mezcla de marketing.--Extension de marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mercadeo
Form subdivision Enseñanza.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658.8
Item part K67f
Source of classification or shelving scheme Dewey Decimal Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Inventory number
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025   658.8 K67f CDLI000400 03/29/2025 ej.1 03/29/2025 Libros 650-ADMINS  
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/29/2025   658.8 K67f 011613 03/29/2025 ej.2 03/29/2025 Libros 650-ADMINS 011613