La comunicación en la mercadotecnia / (Registro nro. 10912)

Detalles MARC
000 -LEADER
fixed length control field 01068nam a2200289 4500
001 - CONTROL NUMBER
control field 0000015032
003 - CONTROL NUMBER IDENTIFIER
control field CO-CtgCURN
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250329191014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160627s1983 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 968451459X
040 ## - CATALOGING SOURCE
Original cataloging agency CO-CtgCURN
Language of cataloging spa
Transcribing agency coctgcurn
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number R878c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rowe, Kenneth L.
245 13 - TITLE STATEMENT
Title La comunicación en la mercadotecnia /
Statement of responsibility, etc. Kenneth L. Rowe , editor Eugene L. Dorr.
250 ## - EDITION STATEMENT
Edition statement 2a ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mexico :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1983.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 124 p.
336 ## - CONTENT TYPE
Source rdacontent
337 ## - MEDIA TYPE
Source rdamedia
Media type term sin mediacion
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volumen
Carrier type code nc
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Comunicaciones en los negocios.--Importancia de escuchar.--Comunicaciones orales.--Comunicación informal.--Hablar en publico.--Lectura comprensiva.--Comunicación escrita.--Participantes en la comunicación
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Comunicación en Administración.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Dorr, Eugene L.
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 160627
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros
Classification part 658
Item part R878c
Source of classification or shelving scheme Dewey Decimal Classification
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 1
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Inventory number Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification     General Miguel Henríquez Castañeda Miguel Henríquez Castañeda General 03/04/2019 011611   658 R878c 011611 03/04/2019 03/04/2019 Libros 650-ADMINS